Why Super Villains suck now....

What comic companies are missing is the simple thing that made comic villains great: The fact that their civilian names left them with no choice but to become super villains. Examples:
Edward Nigma: The Riddler
Otto Octavius: Dr. Octopus
Pamela Isley: Poison Ivy
Victor Von Doom: Doctor Doom
Roy G. Bivalo: Rainbow Raider (my personal favorite)

So I  ask that all the comic book companies out there start creating brand new villains whose civilian identities reflect their super villain alter egos.